7 Mar 2022
2 min read
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Super League Triathlon (SLT) and Discovery Sports have agreed a partnership which will bring live and on-demand coverage of all SLT events in 2022 to the widest audience in Europe.
Super League Triathlon is the world’s premier swim-bike-run series, pitching the very best athletes against each other in quick and exciting race formats in fantastic destinations across the globe.
The first of its events in 2022 will be the Arena Games Triathlon, a dynamic new esports format which blends real life and virtual racing to deliver an immersive viewing experience via a unique partnership with Zwift. It will crown official triathlon esports World Champions thanks to its ground-breaking partnership with World Triathlon via events in Munich (April 9), London (April 23) and Singapore (May 7). Later in the year SLT will stage its global Championship Series with a calendar of outdoor events around the world.
The deal with Discovery Sports will bring live coverage and highlights content of all SLT events to Eurosport 1 and 2 with a potential broadcast reach exceeding 200 million viewers. Discovery will also harness its streaming products – discovery+* and the Eurosport App – to bring live and on-demand coverage to its subscribers while stories from the SLT will be told via Eurosport.com – Europe’s number one digital sports destination.
Complementing this live sports offer, Discovery will harness its expertise in real life entertainment and storytelling to bring SLT’s latest documentary series ‘Every Second Counts’ to discovery+ along with additional shoulder content for fans.
Super League Triathlon CEO, Michael D’hulst, said: “Super League Triathlon’s mission is to bring professional triathlon to a mainstream audience and give our amazing athletes and sport the best platform to grow. Partnering with Discovery is a significant milestone as it allows us to work with a fantastic company who, like Super League, are known for innovation and delivering amazing content to sports fans. It also opens up triathlon for regular viewing to a massive audience already engaged in watching sport.”
Trojan Paillot, VP Sports Rights Acquisition and Syndication at Discovery Sports, said: “We have long championed elite triathlon events between Olympic cycles and are committed to bringing inspirational stories involving the world’s best triathletes to fans across Europe.
“We look forward to partnering with Super League Triathlon to harness the full scale of our channels and digital platforms including discovery+ to offer viewers access to every moment of SLT action in 2022.”
*SLT events will be streamed on discovery+ in Denmark, Finland, Italy, Netherlands, Norway, Sweden and the United Kingdom. In all other European markets, coverage is available on Eurosport’s digital services.
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