RBC Super League Jersey – Delivering The Best Partnership Opportunities In Triathlon

Super League Triathlon has a very special relationship with Jersey.

The Channel Island is regarded as the birthplace of the sport’s most exciting and dynamic racing series, a game changing concept that is bringing swim-bike-run into the modern era with short, sharp and captivating race formats.

On 28-29 September, RBC Super League Triathlon Jersey returns for a third edition with the sport’s biggest stars jetting in for a week of community and business engagement, inspiring a new generation and, of course, thrilling racing.

So, what is it that makes Super League and Jersey such a perfect fit?

“Jersey is an amazing place in terms of having an engaged community,” said Super League’s co-founder and Chief Executive, Michael D’hulst.

It’s a small island but the percentage of people engaged in sport and a healthy lifestyle is massive. It is part of Jersey’s DNA.

That is something that has allowed us to continually grow year on year.

On a personal note, for me it is the perfect scenario. There’s a high density of businesses that while very focussed also encourage and believe in a healthy lifestyle, and with an added focus on endurance sport. That really is ideal for the events we put on.

Jersey was the first venue in Super League’s global calendar to host both Professional male and female races and has gone from strength to strength ever since.

Super League’s outreach programme, where global sporting stars head into schools, communities and businesses providing role models and promoting the benefits of a healthy lifestyle, ensure a lasting legacy for Jersey.In other areas the benefits are even more tangible.

Super League races, and consequently their host venues, are screened around the world by 104 broadcasters, reaching 1.16 billion households with a media value of nearly £14 million, while the digital footprint from this year’s Jersey race alone is expected to grow to 42 million.

There are also the direct economic benefits that Jersey enjoys thanks to Super League, last year estimated at around £1m.

“The growth of the event is thanks to the sheer awareness and engagement in it. That is the big thing,” explained D’hulst.

What we see from the number of businesses involved in our Corporate Team Enduro races and our Fanzone is people that want to engage and somehow be part of it.

We have also seen a steady growth in attendance and that is also very important.

When it comes to doing business, D’hulst is no doubt that Jersey delivers, with Super League having struck up mutually beneficial partnerships with a range of businesses on the Island.

From our perspective, Jersey’s size makes it the perfect place to do business. The business community and the government are so well connected and able to act quickly.

Everything is there and you have immediate access to the decision makers.

That makes it a more straightforward decision making process than, for example, in London where there can be a lot more layers to it.

RBC Super League Triathlon Jersey 2019 take place  this weekend, on 28-29 September. Get in touch with us here!

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