21 Mar 2023
2 min read
Business ○ Latest News
Super League Triathlon is partnering with Seat Unique to deliver one-of-kind hospitality experiences at its Arena Games Triathlon and Championship Series events.
The partnership begins ahead of the Grand Final of Arena Games Triathlon powered by Zwift at the iconic Aquatic Centre at the Queen Elizabeth Olympics Park in London on April 8, when triathlon’s esports World Champions will be crowned.
The extraordinary hospitality experience on offer includes exclusive access to the pool deck to watch the world’s best athletes racing just meters away, all while enjoying VIP hospitality including complimentary food and drinks.
Seat Unique is the trusted premium ticketing marketplace where fans can purchase official premium tickets and hospitality packages to the best live sports, music and cultural events.
They work with clubs, venues and rightsholders directly to help fans access premium experiences anytime and anywhere, through a 24/7 online service.
Jo Sinclair, Chief Commercial and Marketing Officer at Super League Triathlon, said: “As we look to grow our hospitality offering at Super League Triathlon, there is no better partner than Seat Unique – who are well established in the entertainment and sporting worlds – to help deliver new audiences to the event, while appealing to traditional triathlon fans who can enjoy exclusive access to watching their heroes in ways the sport has never seen before.”
“We have some hugely exciting plans for our hospitality experiences beginning with a one-of-a-kind opportunity to watch the Arena Games Triathlon final from the pool deck as the athletes race just meters away.”
Robin Sherry, CEO and Founder of Seat Unique, said: “We are delighted to announce our first Olympic sports partnership with Super League Triathlon – the world’s leading swim-bike-run series. Our goal is to make premium sporting experiences more accessible worldwide, and we are thrilled to extend this access to Olympic sports fans, providing them with the best possible vantage points to witness the world’s top athletes in action.
“Through this partnership, fans now have greater access to a range of hospitality packages for SLT events than ever before. We are excited to see SLT fans using our technology to enjoy the fantastic hospitality experiences available.”
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