World Triathlon and Super League Triathlon Launch esports World Championship Series

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Arena Games Triathlon, powered by Zwift, to crown official triathlon esports World Champions thanks to groundbreaking partnership

Super League Triathlon and World Triathlon have announced a partnership to grow a global esports series that will crown the official triathlon esport World Champions. The Arena Games Triathlon powered by Zwift will be a series of events giving opportunities to ranked athletes and national federations to participate and pursue the official World Championship title.

The partnership between World Triathlon and Super League Triathlon is the next step in growing the innovative concept of esports into a new and officially recognised discipline for triathlon. Fully in line with the International Olympic Committee’s aspirations to develop esports with its Olympic Virtual Series, it also taps into the strong growth of virtual participation that emerged during the pandemic.

The Arena Games Triathlon powered by Zwift developed by Super League, is a unique format that marries real life with virtual racing an realises triathlon’s potential as an esport. Off the back of winning the prestigious Sports Industry Awards title for Cutting Edge Events, the Arena Games Triathlon will see both organisations working together to grow a global series that crowns an official World Champion.

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Investing in cutting edge technologies, audio-visual content and incredible race scenarios that will generate wide engagement and awareness, World Triathlon and Super League will together help take the Arena Games Triathlon to the next level. Benefitting fans, athletes, national federations and all stakeholders.

The Arena Games Triathlon series builds on the existing MOU between Super League and World Triathlon and will continue to celebrate gender equality, clean sport and fair competition. It will provide new racing opportunities to athletes with the aim of taking the format to the very pinnacle of the sport.

Marisol Casado, World Triathlon President and IOC member, said:

We are absolutely delighted with this partnership. Both organisations have been working hard and investing significant resources to evolve our sport, growing audiences, and giving the athletes the best stages on which to perform at their best. So it is only natural for both World Triathlon and Super League to invest and work together. I am absolutely convinced that the Arena Games Triathlon will be a fantastic event for athletes, broadcasters, sponsors and fans alike.

Super League Triathlon CEO, Michael D’hulst, said:

This is a very exciting day for the sport. By partnering together, Super League Triathlon and World Triathlon are taking the next step in what has already been a very steep growth curve for the Arena Games. With this partnership, the sky’s the limit. This could well be the next Olympic triathlon discipline.”

“The Arena Games Triathlon powered by Zwift has already proved to be an award winning disruptor, recognised by athletes and the wider sports community, and with a growing appetite at the very top levels of sport to bring esport to a much wider audience, this is perfectly timed for the benefit of everyone in triathlon and to help deliver an even more exciting future.

Michael D'hulst SLT Arena Games in Rotterdam Super League Triathlon

Super League Triathlon co-founder and Chairman, Leonid Boguslavsky, added:

When I was a kid I had a dream to create a new sport discipline. This is why I am very proud that we have created the Arena Games Triathlon format using innovative tech from Zwift. It will inspire many athletes as well as organisers to roll out this format to many countries and cities since it does not depend on weather or venue restrictions, and triathlon as a sport will grow much faster both for athletes and media.

World Triathlon and Super League will collaborate on all aspects of Arena Games Triathlon powered by Zwift, including scheduling, participating athletes, involvement of national federations, promotion, broadcasters, host venues and amplifying the reach of the events. The first series will be announced shortly, with the first official World Champions set to be crowned in 2022.

ABOUT WORLD TRIATHLON

World Triathlon is the international governing body for the Olympic and Paralympic sport of triathlon and all related multisport disciplines around the world, including duathlon, aquathlon, cross triathlon and winter triathlon. Triathlon made its Olympic debut in Sydney 2000, with a third medal event, the Mixed Team Relay, added to the programme at Tokyo 2020. Para triathlon was first added to the Paralympic programme at Rio 2016. World Triathlon is proudly committed to the development of the sport worldwide, with inclusion, equality, sustainability and transparency at our core as we seek to help triathletes at all levels of the sport to be extraordinary. 

About Super League Triathlon

Super League Triathlon (SLT) is the world’s premier swim-bike-run Series, pitching the very best athletes against each other in quick and exciting race formats in fantastic destinations across the globe.

The Championship Series takes place from August-November with the best triathletes on the planet doing battle over game-changing formats which are redefining the sport for a modern audience.

Super League’s Arena Games Triathlon is a dynamic new esports format that blends in real life and virtual racing to deliver an immersive viewing experience via a unique partnership with Zwift. It will crown official triathlon esports World Champions thanks to its groundbreaking partnership with World Triathlon.

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